First-Mover Advantage: Huobi HTX 2025 Annual Asset Review and Listing Strategy Panorama Recap — Building a High-Liquidity Asset Ecosystem with Long-Termism

marsbitPublished on 2026-01-26Last updated on 2026-01-26

Abstract

In 2025, Huobi HTX strengthened its position as a leading crypto exchange by focusing on early access to high-potential assets and maintaining a high-liquidity ecosystem. Throughout the year, it listed 166 tokens across major and emerging sectors—including Layer1/Layer2, AI, RWA, Meme, and DeFi—with 76 being exclusive first listings. Among these, 96 tokens saw price increases exceeding 100%, with one surging as high as 9,500%. The platform also delisted 241 underperforming or low-liquidity assets to ensure trading quality. Key successes included early entries into political narrative tokens like TRUMP (10x) and WLFI, BSC ecosystem assets such as DONKEY (69x) and M (42x), and emerging trends like AI Agent token PIPPIN (95x). Huobi HTX also led in supporting Chinese Meme tokens and new infrastructure projects like Perp DEX tokens ASTER and AVNT. Looking ahead to 2026, HTX will prioritize assets with sustainable business models, real revenue, and strong compliance—focusing on RWA, prediction markets, Perp DEX, and PayFi—while applying stricter filters on high-FDV VC coins and purely speculative Memes. The strategy shifts from流量-driven to value-driven, reinforcing its long-term vision for a secure and transparent asset ecosystem.

In 2025, against a backdrop of macroeconomic uncertainty and frequent shifts in crypto industry narratives, the ability to select assets has become a core competitive advantage for trading platforms. Throughout the year, Huobi HTX's asset listing and governance system continued to evolve, covering multiple sectors while building an asset ecosystem with both wealth effects and liquidity through the first listing of high-quality new assets and a rigorous screening mechanism.

Annual Asset Data Overview: Broad Coverage, High Hit Rate, Strong Governance

According to annual report data, in 2025, Huobi HTX had over 922,000 users participating in spot trading, with a cumulative total trading volume exceeding 1.9 trillion USDT, a year-on-year increase of nearly 30%; the annual grid trading volume increased by 97% year-on-year, and grid capital deposits rose by 100% year-on-year.

In terms of new asset listings, Huobi HTX listed a total of 166 tokens throughout 2025, covering multiple core and emerging sectors such as Layer1/Layer2, public chain ecosystems, MEME, AI, RWA, stablecoins, DeFi, and Perp DEX, resulting in a more balanced asset structure. Among these, the number of first-listed projects reached 76, maintaining a leading position among mainstream exchanges. From a market performance perspective, 96 tokens saw price increases of over 100% after listing, with the highest annual increase reaching 9,500%. Huobi HTX's foresight in early asset discovery and narrative judgment is strongly evidenced by the data.

While continuously listing new assets, Huobi HTX also strengthened its asset governance capabilities. Throughout 2025, a total of 241 tokens were delisted, primarily targeting assets with long-term lack of project progress, significantly decreased liquidity, or those no longer meeting the platform's trading standards. This ensures the overall asset pool maintains sufficient liquidity and tradability, providing users with a more stable and efficient trading environment.

Annual Asset Recap: First Listings Are Not Coincidental but the Result of Continuously Evolving Strategy

Huobi HTX is always committed to discovering high-quality assets with hot topic influence, community resonance, and long-term value potential. Looking back at 2025, Huobi HTX continued to focus on wealth effects, preemptively first-listing multiple phenomenal wealth-creating assets such as PIPPIN (95x), DONKEY (69x), M (42x), and TRUMP (10x). As Justin Sun, Global Advisor of Huobi HTX, stated, the platform's listing standard is simply "hot" — "list if it's hot, don't list if it's not". However, the logic behind these words is by no means a simple single-point bet but a systematic listing strategy built around narrative judgment, community consensus, liquidity verification, and deep collaboration.

Through in-depth collaboration with high-quality projects, combined with a deep focus on value tokens and first-listing strategies, Huobi HTX repeatedly predicted "hot" projects, playing the role of a market pioneer. Many projects, after their first listing on Huobi HTX, were subsequently listed on top-tier platforms like Binance, allowing Huobi HTX users not only to buy at low levels but also to enjoy the huge cross-platform premium红利 (dividend) brought by the transition from early discovery to mainstream recognition.

1. Prioritizing Grand Narratives: Securing First-Mover Position Before Mainstream Sentiment Forms

In 2025, political narratives and macro topics entered the crypto market on a large scale for the first time, and Huobi HTX achieved key leadership in this sector.

In January, Huobi HTX was the first exchange globally to list TRUMP. This asset was announced by Donald Trump himself on Truth Social as the "official Meme coin." After listing, it quickly ignited market sentiment, with its price surging up to 10 times at its peak, becoming one of the most phenomenally popular and user-engaged assets of the year.

In May, Huobi HTX again led the industry by being the first to list USD1, a USD-pegged stablecoin issued by the Trump family-associated project World Liberty Financial (WLFI), and in September, it first listed its governance token WLFI, becoming the first mainstream exchange to deeply recognize and systematically expand this ecosystem, introducing a new sample of political finance narrative to the industry.

2. Community Sentiment and Ecological Cycle Resonance: Precisely Capturing BSC Ecosystem and CZ Influence Narratives

During the rapid evolution of the BSC ecosystem, Huobi HTX始终保持 (consistently maintained) close tracking of community sentiment and core narratives, achieving multiple high-hit layouts in 2025.

In March, following the narrative of CZ's influence and Middle Eastern capital injection into Binance, Huobi HTX listed TST and MUBARAK, both of which doubled in price after listing. Subsequently, the highly popular community assets BANANAS31 and DONKEY were listed, achieving astonishing increases of 13x and 69x respectively; in July, M became one of the strongest assets in the BSC ecosystem with a 42x increase. In October, Huobi HTX first-listed GIGGLE, which saw a 4x increase on Huobi HTX and was listed on Binance spot two weeks later, once again validating Huobi HTX's "first-listing effect."

During the same period, Huobi HTX also became the first centralized exchange globally to support Chinese Meme spot trading,率先 (taking the lead in) listing "Binance Life" (note: original text says "币安人生" which might be a specific meme/project name, translated literally as Binance Life) and领先 (leading) Binance in completing the upgrade of the Chinese trading pair spot system, securing market positioning 87 days ahead.

3. Forward-Looking Layout of New Narratives: Early Coverage of AI Agent, DEFAI, and Payment Sectors

Before the AI Agent and DEFAI concepts truly exploded, Huobi HTX had already completed deep布局 (layout). PIPPIN, listed in January, experienced explosive growth after entering November, with its highest annual increase reaching 95x, becoming one of the most representative wealth-creating assets in the AI Agent sector. Simultaneously, Huobi HTX achieved comprehensive early coverage of DEFAI and AI Agent projects like GRIFFAIN, HAT, AI16Z, and SWARMS, with most assets achieving significant gains after listing, validating Huobi HTX's提前判断能力 (early judgment capability) for emerging technology narratives.

Furthermore, Huobi HTX率先 (took the lead in) achieving full coverage layout of the emerging X402 sector, first-listing the BASE chain leading project PING and the Solana chain X402 leading project PAYAI, which saw阶段性翻倍 (phased doubling) after Coinbase launched the X402 V2 version, becoming the only trading platform supporting the core assets of this sector.

4. Continuous Focus on Long-Term Value: Perp DEX Derivatives Infrastructure

Beyond the highly sought-after hot narratives, Huobi HTX also focuses on technology-driven practical application sectors.

In September, Perp DEX (Perpetual Contract Exchange) became a market focus, and Huobi HTX quickly secured its position for cutting-edge infrastructure. ASTER, as a benchmark Perp DEX project on the BSC chain, was listed on Binance spot just one week after its first listing on Huobi HTX, with a 3x increase within Huobi HTX; the Base ecosystem key project AVNT also performed strongly after listing on Huobi HTX, bringing users a 14x high return.

Outlook for 2026: Value Return, Discovering Potential Assets, Taking "First Listings" to the End

Entering 2026, against a backdrop of institutional capital dominance and a gradually maturing market, Huobi HTX will further strengthen its strategy of "value return and discovering potential assets." In the future, Huobi HTX will prioritize listing assets with real revenue anchoring, compliance, and sustainable business models; for high FDV, low circulation VC coins and Meme projects driven purely by sentiment without practical application, the most stringent admission reviews in history will be implemented to切实保护 (practically protect) user asset safety.

Shifting彻底 (completely) from traffic-driven to value-driven,只为用户配置优质资产 (only allocating high-quality assets for users). Centering around the three major screening criteria of "real revenue anchoring, strong compliance, and sustainable models," Huobi HTX will focus on laying out four确定性赛道 (certainty sectors): RWA and tokenized assets, prediction markets, revenue-verifiable Perp DEX and derivatives infrastructure, and mobile-first PayFi and super DApps.

With long-termism as its foundation, Huobi HTX is building a safe, transparent, and sustainably value-creating asset ecosystem system, providing global users with a more reliable value discovery platform.

About Huobi HTX

Huobi HTX was established in 2013. After 12 years of development, it has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem encompassing digital asset trading, financial derivatives, research, investment, incubation, and other businesses.

Huobi HTX, as a leading global Web3 gateway, adheres to the development strategies of global expansion, ecological prosperity, wealth effects, and safety and compliance, providing comprehensive, safe, and reliable value and services to virtual currency enthusiasts worldwide.

To learn more about Huobi HTX, please visit https://www.htx.com/ or HTX Square, and follow us on X, Telegram, and Discord. For further inquiries, please contact [email protected].

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